For Retailers

Smarter data.
Better decisions.
Healthier planet.

You can’t comply with regulations, respond to consumer pressure, or make more sustainable choices if you don't know what a product’s ingredients mean for your business (azodicarbonamide, anyone?). We analyze the ingredients and chemistry of consumer goods, helping you sell with confidence.

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For Retailers

Smarter retail starts with smarter data.

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Retailer Benefits

Efficiency meets sustainability.

Regulations, operational needs, and sustainability requirements make moving products in and out of stores complicated. Our accurate classifications and decisioning tools make it easier by automating your work.

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Better Compliance

Get products where they need to go safely and compliantly. We match product data to over 7,000 regulations, providing precise classifications on demand for EHS, storage, shipping, and waste.

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Smoother Supply Chains

Answer critical questions like, “Can I ship this?” and “How do I safely store this?” once and for all. We help retailers reduce costs from over-classification by better understanding risk.

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Greater Sustainability

Divert back-of-store waste safely and responsibly. At the click of a button, associates become experts in determining hazardous waste, how best to recycle, and safe donation opportunities.

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Faster Speed to Shelf

Breeze through ingredient verification programs and the item management process. From simple compliance approval to clean ingredient screening, we help you verify products instantly and stock products faster.

How It Works

Selling more and wasting less has never been easier.
Our product intelligence increases safety and sustainability while making operations more efficient!
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Fast, easy product registration.

In a matter of minutes, suppliers can provide all the product information we need to cross-reference 7,000+ classifications in our Product Intelligence PlatformTM.

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Data and computation in action.

The product data flows through our algorithms and machine learning models, rendering its Product GenomeTM—the chemical and physical properties that make each product unique.

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Compliance and business decisions.

The Product GenomeTM is evaluated against all regulatory possibilities and your custom business rules to ensure accurate decisions every time.

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From data to analysis to action.

Our data and reporting facilitate smarter handling and disposal decisions back of store and across the supply chain, helping you identify and solve problems.

With great compliance comes great possibility.

SmarterX puts a vast amount of data power at retailers’ fingertips. We start by making sure the products on your shelves are compliant. Then the big possibilities can begin.

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How else can SmarterX power your retail business?

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Retail Insights & Reporting

Track and gain insights on compliance, EHS, and sustainability with real-time dashboards.

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Waste Diversion

Divert waste, lower costs, and increase sustainability with data-driven decisioning.

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Hassle-Free Merchandising

Verify claims, keep harmful chemicals out, and get products on shelves faster.

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Supply Chain Transformation

Speed up distribution, boost ecommerce, and ship more efficiently.

For Developers & Data Teams

Put your data to work in powerful new ways.

Seamlessly integrate SmarterX data and APIs into your operations to unlock unprecedented efficiency and growth in your business. Safer storage, increased donations, and better shipping are just a few of the many ways we can help.

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Product Intelligence On Demand

Data services and APIs put our product classifications and intelligence inside your tech stack for whenever you need them.

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Instant Shipping Classifications

Real-time sharing of UPC shipping classifications, accessible by your distribution centers, 3PL, and shipping partners.

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Product Claims Verification

Query products in your assortment for ingredient-free claims and send data in real time to your technology platforms.

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Smarter Back Of Store Operations

API calls for recycling, donations, hazardous waste, and more—all sent to your tech stack or third party partners.

Case Study

A national retailer implemented SmarterX to sharpen their operations and improve their sustainability.

We connected every attribute of the environmentally-sensitive and regulated products on the retailer’s shelves to regulatory requirements and their waste diversion and reclamation goals. The result? A safer workforce, increased environmental compliance, new operational efficiencies, and better decisions that reduced environmental impact.

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Our Retail Data Partners

Smarter Blog

How we're helping the retail industry.
September 12, 2023
5 min read

Consumer Products Containing Lithium-Ion Batteries

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This data is pulled from over 40k consumer products sold today in the US at the top retailers and big box stores. Product vendors are required to register all products with SmarterX before they can hit store shelves - so that the retailer knows how to safely store, ship and dispose of it. SmarterX identifies and analyzes the detailed chemical makeup of all components of consumer products, and has APIs that cross-check these ingredient details against all state and local regulations - as well as retailer-specific rules. 

While outdoor recreation equipment is the largest concern right now for consumer safety and regulatory changes, countless other product categories contain lithium-ion batteries and could be impacted. It’s also critical that consumers and retailers understand what types of products contain these batteries - so they can handle them safely (for both people and the environment). In fact, home appliances account for over 10% of all products containing these batteries - and kids toys & games also represent nearly 3%. 

The full list of individual products can be found here. 

August 30, 2023
5 min read

The Latest in CPG Regulations: August 2023

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Recent regulatory changes, specifically the Resource Conservation and Recovery Act (RCRA) guidance for hand sanitizers and the new hazardous waste regulations in California, are sparking changes across the industry. Here are a few key takeaways and guidance on how to chart these regulatory waters.

It's important to stay vigilant in understanding and complying with these  regulatory changes. But remember -- we're here to chart these waters with you and for you. Reach out to our team at any time with questions at  

Understanding RCRA and Hand Sanitizers

The U.S. Environmental Protection Agency (EPA) has revised its stance on the RCRA industrial ethyl alcohol exemption as it relates to alcohol-based hand sanitizers. The previous interpretation treated unused alcohol-based hand sanitizer as regulated hazardous waste but this is now likely to change, with the EPA allowing generators of unused alcohol-based hand sanitizer to consider energy recovery as a disposal path.

  • In the wake of possible changes, retailers should confirm their disposal practices comply with TTB and EPA regulations. The Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations apply to recycling of industrial ethyl alcohol. Therefore, retailers should make sure their disposal partners abide by these rules. If unused alcohol-based hand sanitizer is being recycled then the generator must comply with the RCRA legitimacy factors in 40 CFR 260.43.
  • For suppliers, make sure to evaluate your disposal process. Unless you are managing unused alcohol-based hand sanitizer as RCRA regulated hazardous waste,  the material must be treated as a valuable commodity when it is under your control. Additionally, you should ensure that your waste hauler understands whether the material is hazardous waste or intended for reclamation. The latest EPA interpretation, published May 5 2023, allows generators of unused alcohol-based hand sanitizer to  consider energy recovery. Reclaimed ethanol can be used as a fuel or fuel additive and can be burned for energy recovery within the U.S., as long as all applicable TTB regulations and RCRA legitimacy factors are complied with throughout the reclamation process. 

Navigating California’s New Hazardous Waste Regulations

In response to California Senate Bill 158, the Department of Toxic Substances Control (DTSC) will now be developing new Hazardous Waste Management Reports and Plans every three years. The bill's primary goals are to establish a baseline understanding of hazardous waste management, identify data gaps, and make plans to fill these gaps.

  • With this process change in mind, retailers should take the time to engage with it. You have the opportunity to provide input during the planning process, which may be a valuable chance to express any concerns or potential impacts to business operations. Also, stay updated! Keep abreast of legislative updates, especially regarding potential changes in waste management hierarchy, as it could affect the strategies to reduce hazardous waste generation.
  • For suppliers, take the time to align your operations. The new regulations emphasize waste reduction, recycling, and treatment before disposal. Suppliers must ensure their operations align with this hierarchy. Also, participate in and prioritize data collection. As the DTSC seeks to fill data gaps, suppliers may have the opportunity to contribute meaningful data and potentially influence the direction of future waste management strategies in California. And finally, plan for stricter standards. With less than 19 percent of hazardous waste tracked in California classified as hazardous under federal criteria, expect California's regulations to be stricter. Suppliers should be prepared for more stringent rules and broader scopes of hazardous waste identification.
August 22, 2023
5 min read

Boosting Collaboration: Supplier Insights for Retailers

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In the dynamic retail landscape, a symbiotic relationship between retailers and suppliers is crucial for success. We surveyed suppliers across the country to better understand their key concerns, pain points, and aspirations when it comes to this collaboration. Let's delve into the findings and discover how retailers can better understand and support their supplier and vendor partners (in their regulatory compliance process and beyond): 

1. Phthalates and SLS: A Focal Point

Suppliers are expressing mild concerns about the impact of ingredients like phthalates and SLS (Sodium Lauryl Sulfate) on their ability to sell products through retailers. These ingredient types can limit their market access due to regulatory requirements and consumer preferences that inform things like Restricted Substances Lists. Retailers should be aware of these concerns and work collaboratively with suppliers to proactively communicate about any restrictions around these ingredients, and help them navigate them while maintaining product quality and standards. 

2. Transparency on Demand Drives Retailer-Supplier Relations

While ease of collaboration with third-party platforms remains important, transparency around demand emerges as a paramount concern for suppliers in their relationships with retailers. Retailers who can provide clearer and ongoing insights into demand trends and forecasts will create an environment of trust and alignment. This understanding enhances decision-making and streamlines the supply chain.

3. The Complexity of the Classification Process

Suppliers expressed their wish for retailers to better comprehend the complexities of the product classification process. The time and effort spent on uploading data to multiple platforms, coupled with the challenge of dealing with one-dimensional data, contribute to inefficiencies and increased costs for suppliers across the board. Retailers can make a significant impact by working closely with their classification partners to streamline data sharing, optimize lead times, and provide easier guidelines and steps for getting through the classification process. 

4. Cost (Particularly in Shipping) is a Major Supply Chain Concern

Suppliers highlighted increasing costs, particularly in shipping, as a top supply chain concern. New regulations affecting shipping and general inflation have led to rising expenses. The unpredictability of these changes amplifies suppliers' worries. Furthermore, the anticipation of regulatory changes and retailers' proactive adaptation to these changes is a key point of anxiety for suppliers. Retailers can provide reassurance by fostering a stable environment, adapting to regulatory shifts, and working collaboratively to manage costs.

Quality, for us, means providing the best – ingredients, formulation, and performance – in each and every one of our products
5. Recognizing Suppliers' Expertise and Standards

A prevailing sentiment among suppliers is the desire for retailers to understand their high-quality standards, in-depth product knowledge, and expertise in navigating regulations. Suppliers invest substantial time and effort in formulating their products and complying with industry guidelines. Acknowledging this expertise not only strengthens the retailer-supplier relationship but also promotes a shared commitment to delivering exceptional products to consumers.

By addressing concerns such as ingredient limitations, transparency, data complexities, supply chain costs, and recognizing supplier expertise, retailers can pave the way for more collaborative, efficient, and mutually beneficial partnerships. As the retail landscape continues to evolve, nurturing these relationships becomes a cornerstone of success for all stakeholders involved. For a more detailed look into the survey findings, reach out to us at

Ready to join the product intelligence revolution?