Our Impact

Data for good.

We believe the environmental harm the retail industry currently causes comes down to a lack of good data across the supply chain. SmarterX is closing the data gap once and for all so businesses can make better decisions—for their customers, their balance sheets, and Planet Earth.

Our Impact

Data on a Mission

We believe excessive environmental impact comes down to insufficient data throughout its entire life cycle. SmarterX is closing the data gap so we can make better decisions for supply chain and society.

Our Impact

Data on a Mission

We believe excessive environmental impact comes down to insufficient data throughout its entire life cycle. SmarterX is closing the data gap so we can make better decisions for supply chain and society.

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“Sustainability is at an economic turning point as consumers, employees, investors, and governments demand more accountability from businesses. SmarterX exists to shatter the outdated notion that doing business the right way must cost more.”
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Jacqueline Claudia

CEO, SmarterX

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Our Mission

Smarter data.
Better decisions.
Healthier planet.
By transforming data into insights, we are providing long-overdue clarity that empowers businesses to make smarter and more sustainable decisions.

10.8 Million

Pounds of Diverted Waste

Our data has helped companies divert over 10 million pounds of non-saleable goods from landfill and incineration.

2.5 Million

Pounds of Safely-Treated Hazardous Waste

SmarterX has helped retailers accurately identify and safely manage nearly 2.5 million pounds of federally- and state-regulated hazardous waste.

1.1 Million

Pounds of Recycled Product

Retailers have recycled more than 1 million pounds of non-saleable products with the help of SmarterX data and technology.

8.3 Million

Pounds of Donated Consumer Goods

SmarterX data has rerouted 8.3 million pounds of consumer goods for donation that previously would have ended up in the waste stream.


Metric Tons of Avoided Emissions

By empowering retailers to make better waste-handling decisions, SmarterX has saved the equivalent of 781 gasoline-powered passenger vehicles being driven on US roads for one year.

Cruelty-Free Testing

Modernizing outdated (and cruel) regulations.

In California, products are traditionally tested on live fish to determine whether they are toxic and if so, need to be incinerated at the end of their life. When you consider that baby formula is classified as “toxic” because it suffocates the fish in the test, something doesn’t quite add up… SmarterX showed the state of California how data and computation can replace a low-tech test that over-classifies perfectly safe products, cruelly kills fish, and puts a burden on the economy.

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Feeding America Logo

Increasing Donations

We partnered with Feeding America to increase donations.

Our partnership with Feeding America connects retailers to food banks in real time, preventing food and consumer goods that can be donated from wrongly ending up in the trash.

Our Blog

Dive deeper into our impact.
The Product Intelligence Platform™: The single source of truth for accurate product classification
December 12, 2022
5 min read

The Product Intelligence Platform™: The single source of truth for accurate product classification

At SmarterX, we put sustainability into action, especially when it comes to classifying consumer products.

Inaccurate, slow and error-prone classification methods leave:

  • Retailers with uncertainty about store level product compliance
  • Stakeholders vulnerable to regulatory fines and supply chain delays
  • Shipping companies and regulated waste haulers with logistical dilemmas

A platform for peace of mind

The Product Intelligence Platform™️ is a secure, cloud-based database linking our retail partners and brands to fast and accurate regulatory product classifications.

The Product Intelligence Platform™️ is the place where products are classified. It's a platform for retailers and brand manufacturers to collaborate. Retailers can manage all their hazardous and regulated products. Brands have an easy, frictionless way to share their product data. The result: retailers and brands can make decisions using accurate product data.

We recently completed registration for all regulated products for a major retailer with 2,200+ stores. Products registered shot up over 30% in the past 3 months to meet the retailer's registration deadline.

"The registration process was very easy. I didn’t expect our products to be reviewed and approved so quickly - and yet they were. I am very happy with the Product Intelligence Platform!” - Edward Ro, Pureboost

Our Product Intelligence Platform™️ is at the heart of delivering impressive results in three key areas:

1) Accurate product classifications

Brands register their products by entering a few details to get the most accurate product classifications, without revealing confidential information.

2) Instant regulatory and compliance decisions

With the Back of Store System (BOSS), retailers get waste codes, transportation regulations and disposal classifications for every product on their shelves.

3) Detailed EHS reports and insights

Through Tableau dashboards and tracking of EHS/ESG metrics, retailers and brands can access a comprehensive suite of reporting and insights.

With our platform, registering products is simple. Brands can register products one-by-one, or in bulk. Check out our step-by-step product registration guide.

Data from the source

We collect a vast amount of data on everyday consumer products. Currently, we are in the process of registering the entire catalog (3,600+ products) of the world’s largest consumer goods company.

  • We only collect product information from trusted sources to make sure we have the most accurate data.
  • We only ask for information we need. Full product formulation and proprietary data is likely not required for accurate classification.
  • We fill in the gaps with additional product data from trusted sources like SmartLabel, 1WorldSync or Salsify.

Mind your Rs and Cs: Classifications translated into Regulation and Compliance

We are the first to take a computational approach to product classifications. We use machine learning, computational chemistry and regulatory AI to marry our millions of product data points with over 7,000 rules and regulations, some of which are listed below:

Environmental Protection Agency (EPA)

International Air Transport Association (IATA)

Department of Toxic Substances Control (DTSC)

Department of Transportation (DOT)

California Air Resources Board (CARB)

National Fire Protection Association (NFPA)

Food and Drug Administration (FDA)

Occupational Safety and Health Administration (OSHA)

International Maritime Dangerous Goods Code (IMDG)

A Real Leaders Eco Innovation Award Winner

The Product Intelligence Platform™️ has been recognized by Real Leaders as a Top 50 winner in the 2022 Real Leaders® Eco Innovation Awards, a distinction that celebrates innovative environmental solutions for the greater good.

The Product Intelligence Platform™ is being used by over 1,600 brand manufacturers who supply some of the biggest US supermarket chains and one of the world’s largest warehouse clubs.

Placing product intelligence in the hands of retailers and brands, our Product Intelligence Platform™ is the platform you can trust.

California’s Battery and E-Waste EPR Programs are Getting an Upgrade
October 14, 2022
5 min read

California’s Battery and E-Waste EPR Programs are Getting an Upgrade

Two bills were recently signed into law in the state of California:
Senate Bill 1215 (SB 1215) and Assembly Bill 2440 (AB 2440). Here's what you need to know.

E-waste typically suggests unwanted keyboards, TVs, headphones — all carelessly chucked into a dumpster. But hidden in this pile of electronic trash is a bigger problem: batteries. These commodities power our devices, and have become ubiquitous in modern life. But they can be dangerous and difficult to dispose of.

Battery-caused fires at recycling plants are becoming a more common occurrence, particularly for lithium ion batteries, which are inherently flammable when exposed to high temperatures, damaged, or mishandled. One source suggests that we could be looking at 300 to 400 fires in a year in Canada and the US. The Environmental Protection Agency has flagged the issue, as an area of concern, not surprising given Americans buy approximately 3 billion batteries every year.

Why does this matter to retailers, manufacturers and waste handlers?

To reduce the number of incidents with improperly handled batteries, two bills were recently signed into law in the state of California: Senate Bill 1215 (SB 1215) and Assembly Bill 2440 (AB 2440). Both bills define the responsibilities for manufacturers and retailers going forward, and work to replace existing battery extended producer responsibility (EPR) laws in the state with a comprehensive, singular battery EPR program. This will ensure more efficient collection, handling, and disposal of used batteries. And hopefully, fewer fires.

Although action from retailers won’t be required until 2026 and state regulators will begin their work in 2025, these are significant changes for responsibly-minded entities and all who are covered under the new laws. And companies should start understanding and planning how to manage their obligations 2023 onward. Forward looking retailers should start to make detailed plans for these practices now. Data and technology solutions that streamline this process will be important. Reporting to demonstrate compliance with the new regulations will also be valuable to show that implementation of new processes is working and the ROI of following the new regulations is measurable.

Retailers especially will want to take precautions to avoid noncompliance, which can incur fines of up to $10,000 per day. Further down the supply chain, consumers will be asked to pay a fee to cover recycling costs on certain new and refurbished items, starting January 2026.

Breaking down the new California assembly and senate bills

Here’s a brief breakdown of each bill, and tips on how retailers can stay ahead of the game to ensure compliance.

CA AB2440: Responsible Battery Recycling Act of 2022


  • The bill phases out the Cell Phone Recycling Act of 2004 and the Rechargeable Battery Act of 2006, and enacts the Responsible Battery Recycling Act of 2022 in their place.

  • These new guidelines are applicable to “covered batteries,” which are defined as: batteries sold separately from a product; batteries that can be easily removed; and batteries packaged with or in products (but not necessarily embedded in a product).

  • It puts the responsibility on producers (think manufacturers and brands) to ensure that “covered batteries” are being recycled. This can be done by either creating their own stewardship program to collect batteries, or join an existing one. Programs need to be in effect by April 1, 2027.

  • Producers also have to keep track of batteries sold: producers will need to report to CalRecycle all batteries and brands that are sold, distributed, or imported for sale. This must be done by March 15, 2023.

  • In fact, any retailer or online marketplace selling a covered battery must be “in compliance.” A retailer or distributor, therefore, cannot sell, distribute, offer for sale, or import a covered battery in or into the state unless the producer of that covered battery is listed as “in compliance.”


  • Adapt to new battery collection requirements: Retailers of covered batteries with five or more locations in the state need to make all locations serve as permanent collection sites for covered batteries as part of an approved stewardship program.

  • Only sell covered batteries from “compliant” producers:
  • Know which covered battery producers are listed on the Calrecycle “compliant” list, and refrain from selling items from non-compliant producers.
  • Penalties of $10k per day can be levied against retailers caught selling products from noncompliant producers.

CA SB1215


  • The bill amends the Electronic Waste Recycling Act of 2003 (EWRA).

  • It expands the definition of “covered electronic device (CED)” in California to include battery embedded products (i.e. products containing batteries that are not easily removed within common household tools). These would typically be smartphones, tablets, smartwatches, video game hardware, and some laptops.

  • It also expands the reporting and recordkeeping requirements for manufacturers.

  • It introduces a consumer fee at the point of sale for all battery-embedded products sold within the state.


  • Understand the new recycling fee requirements for battery-embedded devices:
  • Be prepared to start collecting fees on January 1st, 2026.
  • Retailers may retain 3% of the collected fee as reimbursement for the costs of collecting the fee.
  • Retailers may pay the fee in lieu of the customer and must explicitly note if they have done so on any receipt provided.
  • Understand which devices are battery embedded by the definition, or video display device.

  • Manufacturers must submit an annual notice to retailers identifying the device by brand and model number and informing the retailer as to whether the product is subject to the new recycling fee.

How should retailers, manufacturers, suppliers and brands tackle these changes?

Smarter Sorting’s Product Intelligence Platform can help retailers and brands make sense of these new regulations by simplifying and streamlining the data, and thus staying in compliance.

  • Easy access to data on compliant brands:
  • With the PIP, Smarter Sorting has access to the state list of compliant brands, and can instantly check this list for retailers. Retailers can avoid costly fines and be in compliance.
  • Identify battery embedded devices to levy the proper consumer fees:
  • Because our proprietary, ingredient-level database knows exactly what is in every device (including whether the device has embedded batteries), we can instantly identify items that consumer fees must be applied to, ensuring retailers are collecting sufficient fees for the EPR programs.
  • Eliminate confusion with laws and ensure compliance
  • These laws can be complicated to understand with little insight at the product and brand level. But with PIP, we have all the data tied to product identifiers, so retailers don’t need to hunt around for information or guess. It’s a time-saving, and therefore, money-saving tools.

If you have questions, please reach out to the Smarter Sorting team. You can request a demo here.

Governor Newsom signs legislation to revisit necessity of aquatic toxicity testing
September 16, 2022
5 min read

Governor Newsom signs legislation to revisit necessity of aquatic toxicity testing

This press release was originally published by the National Stewardship Action Council on September 15th, 2022

For Immediate Release:


Retailers, Environmental, Clean Air, and Animal Protection Groups Thank Legislature and Governor for Taking Steps to End Unnecessary Fish Testing and Incineration.

(SACRAMENTO) – Tuesday afternoon, Governor Gavin Newsom signed into law California’s Assembly Bill 1793 by Assembly member Dr. Bill Quirk, which will require the Department of Toxic Substances Control (DTSC) to review the continued value of acute aquatic toxicity testing, or “aquatox” testing on live fish, which determines if waste is hazardous to the aquatic
environment. The law will also require DTSC to evaluate alternative testing methods such as calculation-based methods (otherwise known as computational toxicology) and submit a report to the Board of Environmental Safety that includes recommendations on next steps.

“We were happy to sponsor a bill that benefits so many, including the communities most impacted by incineration plants or hazardous waste landfills where these products have previously been burned or buried,” said Heidi Sanborn, Executive Director of NSAC.

Currently, retailers must understand both federal and state toxicity regulations to sell and manage consumer products compliantly or are subject to hefty fines. When faced with California’s complicated hazardous testing criteria, many retailers will skip the hazardous evaluation process altogether and the waste must be presumed as toxic. Therefore, instead of conducting “aquatox” testing, the status quo for many retailers is to “play it safe” and consider all potentially hazardous waste as “hazardous”, which includes returned, cruelty-free, and unsellable products.

“The replacement of the “aquatox” test with a new calculation-based methodology means Smarter Sorting’s retail clients stand to save millions of dollars a year on the unnecessary incineration of returned and non-saleable products, plus the ability to divert some of these products away from waste altogether and donate or reuse them. Moreover, brands soon could accurately classify their product without the requirement of animal testing” said Jacqueline Claudia, Chief Executive Office for Smarter Sorting.

California is the only state that still requires the “aquatox” test on live fish, with other states having already taken action to allow for toxicity to be calculated rather than physically tested. An antiquated 30-year-old California testing requirement, AB 1793 will finally result in an evaluation of whether modern, calculation-based methods are more appropriate.

“The fish test was last updated over three decades ago. It leads to innocuous products being treated as hazardous waste,” said Assemblymember Dr. Bill Quirk. Specifically, preliminary data demonstrated that many household products fail the “aquatox” test, including nearly all soaps and shampoos. Requiring that these relatively innocuous products be managed as hazardous waste increases businesses’ costs and the burden on low-income communities where hazardous waste facilities are often located.

California already had plans to broadly reevaluate its hazardous waste testing criterion via The Budget Act of 2022, which was signed into law in June and includes a Budget Change Proposal for DTSC to add 8 positions and $1.5 million annually to evaluate all existing California hazardous waste criteria. AB 1793 simply ensures the existing hazardous waste evaluation will include consideration of the “aquatox” criteria and alternatives such as calculation-based methods. AB 1793 received unanimous votes on both the Senate and Assembly Floors, and was signed by Governor Newsom on Tuesday, September 13th

Media contact:
Heidi Sanborn, Executive Director
National Stewardship Action Council
(916) 217-1109

Original Release published on: https://www.nsaction.us/