Retailers: help stop COVID-19 with EPA-approved disinfectants

For brands bringing new disinfectants to market, retailers attempting to communicate accurate COVID-19 instructions and safety information, and consumers trying to make the best health and safety product selections during a pandemic: read this and take action. Data can help reduce the spread of COVID-19.
The attached data set is currently the only available source that maps Environmental Protection Agency (EPA) Registration Numbers (EPA Reg. Nos.) directly to Universal Product Codes (UPCs). Use this data. Stop the spread.
The EPA recently published this list of 351 COVID-19 combatting disinfectants—and the Centers for Disease Control and Prevention (CDC) recommends abiding by this list. The instructions from the EPA for verifying whether a product is on this list or not are below:
“When purchasing a product, verify its EPA registration number is on this list. If it is, you have a match—and the product is usable against SARS-CoV-2. You can find this number on the product label listed as the ‘EPA Reg. No.’ These products may be marketed and sold under different brand names, but if they have the same EPA registration number, they are the same product.”
Unfortunately, this verification process requires in-store customers to physically inspect product labels to clarify whether a disinfectant product is EPA-approved to kill COVID-19. This dangerous, touch-and-go scenario will only increase the likelihood of virus transmission.
Smarter Sorting believes there is a better way to communicate which disinfectants are approved by the EPA to kill COVID-19. This starts with accurate, accessible data available to consumers and retailers well before a trip to the grocery store.
We know a thing or two about disinfectants because we spend the entirety of our waking hours analyzing chemical consumer products’ composition, safety guidelines, and regulatory codes for product shipping, usage, and disposal.
Using this collected information, we’ve created a data structure known as the “Product Genome.” We describe the Product Genome as not only a product’s chemical and physical makeup—but also how these attributes apply in the real, regulated world. We are the only ones to possess such a data set today.
One of these Product Genome attributes is the EPA Reg. No.
To promote product transparency, public health, and consumer safety, Smarter Sorting is sharing relevant attributes of its Product Genome data to highlight EPA-approved COVID-19 disinfectant products. This inventory—which features 1,370 cleaning products—was published in partnership with Data.World.
We have included the UPC for each disinfectant, which will allow retailers to scan their inventories for EPA-approved disinfectants quickly. With this data in tow, stores can prioritize on-shelf placement of these products, or feed this information into their e-commerce platforms. Consumers, in turn, can verify products online (while practicing social distancing at home) or make more accurate, hands-off decisions in the aisle.
Additionally, our data set includes the “Advised Contact Time” for each disinfectant (the duration a disinfectant should remain wet on a surface to ensure the killing of all viruses). This metric is as important as the “20-second hand washing” rule. Knowing if a product has an Advised Contact Time of 10 minutes or 10 seconds has major implications.
Furthermore, we have included “Safety Data Sheets (SDSs)” for each disinfectant. The SDSs include safety information for both consumers and employees for usage, spills, and disposal.
Finally, a callout to manufacturers: If your disinfectant is not currently included on the EPA list, follow these instructions to apply for classification (given that your product meets the guidelines).
We’re all in this together. And together, with better data, we can make better decisions—and realize a healthier, safer planet.
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What is gravy!?! An unconventional dive into what makes a product
As you dig yourself out of that post-holiday workload this week - we invite you to take a quick pause and join us on a journey that began during Thanksgiving week. In our SmarterX internal company chat, a seemingly trivial question about gravy ignited a discussion that led us on a somewhat ridiculous but undeniably important exploration.
Who defines if gravy is a liquid or a solid? What is the basis of that definition? When you pick up a gravy product, where did it come from? And how does where it comes from impact its value or characteristics? How does all of that impact how it’s handled across the supply chain? Each tablespoon of gravy - as with any product - comes with a million questions and answers.
These questions aren't just about gravy; they're about the very essence of products and substances we encounter every day. We had some laughs along the way, but we promise - our explorations will get you thinking 🧠:
It all began with a simple question: ‘What is gravy?’
Some of us asked ChatGPT directly. If you’re wondering about it’s traditional, textbook definition, here ya go:
Gravy, traditionally understood as a sauce made from the thickened and seasoned juices of cooked meat, has a rich history in the culinary world. This definition is consistent across various sources, with the Cambridge English Dictionary describing it as a sauce made with meat juices and flour, served with meat and vegetables. The Collins English Dictionary adds that it can also be a sauce made by thickening and flavoring the juices that exude from meat during cooking. Similarly, Dictionary.com defines gravy as the fat and juices that drip from cooking meat, often thickened and seasoned, and used as a sauce for various dishes. Wikipedia expands on this by noting that it's often made from the juices of meats that run naturally during cooking and thickened with substances like cornstarch for added texture.
Does that bore you? Yeah, us too. So we went deeper.
As we dove in as a team, we quickly found that the diversity of products labeled as "gravy" in our own database at SmarterX added several extra layers of intrigue to the discussion.
Gravy is not just a simple sauce; it's a product with a rich and varied history, different types, and more. It can be found in various forms, from pet care products to warm sauces, and it even blurs the line between food and pharmaceuticals.
Team members from across the organization got creative leveraging Artificial Intelligence to shape and mold our data on gravy. It started with our SmarterX data on ~4000 products tagged as 'gravy' in our systems... and evolved from there.
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The Gravy Classifier ---> Visualizing the “WHAT” of’ what is gravy?’
Within minutes, ChatGPT could determine whether a product in the database was gravy or not, based on simply the product’s name and item type. While we went down several interesting rabbit holes on gravy as a team afterwards - the core message was clear: Something - a substance, a product - is gravy simply because we say "IT'S GRAVY".
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Then word clouds, bar charts, and pie charts were generated to visualize the distribution of gravy products and item types by supplier, the breakdown of gravy products that are liquid vs. solid - and more. Making the data more accessible and engaging.
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Gravy at Thanksgiving - A data story.
It was starting to become obvious from the data that gravy was a lot more than Thanksgiving side dish. In fact, we started to see a trend showing that gravy was often NOT something you'd ever serve at thanksgiving. And we asked for some visuals on it... but at first, ChatGPT got it wrong. (Tell us if we're crazy... but would YOU serve dog food at Thanksgiving!?)
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So, we tried again. Using the typical "consumer(s)" of the product as a way to more accurately categorize if a product can and should be served at Thanksgiving.
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New product development: 'Universal Gravy'
Now we started thinking.... how can we use this data to envision a BRAND NEW type of gravy product? The concept of "Universal Gravy" was introduced, a gravy product for all of these consumers (including pets?). The final result?: Universal Gravy: Bringing Family and Pets Together.
PRODUCT DETAILS
UPC: 99999999999 Product Name: UNIVERSAL_GRAVY Supplier: Global Flavors Inc. Item Ingredients List: beef stock, chicken stock, onion, garlic, soy sauce, spices Item Type: Gravy Physical Form: Liquid Serve at Thanksgiving: Family Number of Ingredients: 6
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Gravy, but make it... healthy?
Then we wanted to know... which gravy product is the most health for our families this Thanksgiving holiday? If you're worried about that kind of thing. As it turns out: Fancy Feast cat food is your best bet. We'll skip it, but it was still interesting to look at the comparison of two of the leading human gravy products.
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The future of gravy
And, finally, we dove into the potential future of gravy. Based on what we know about gravy today - what could the gravy product and how they exist in the future look like?
Can we make gravy in a more sustainable and less expensive way? And, in the wake of climate change, will how we look at the consistency of gravy change as the world warms? Is this is ridiculous thought, or is there some validity to it? In a consistently warmer climate, could most solid foods become liquid, effectively turning the entire food ecosystem into gravy? This intriguing thought raises questions about how climate change might reshape how we think about and handle goods.
In asking ChatGPT to come with some future concepts for how these gravy products might exist in our future world, we got come fascinating concepts and visuals.
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While we went down several interesting explorations on gravy as a team, one thing was clear: What began as a simple question about gravy evolved into a captivating journey through why we identify products and classify products certain ways. The multitude of information that can be derived from product data if you ask the right questions.
So.... what should we ask next?

The Latest in CPG Regulations: June 2023
Let’s face it – CPG regulations can be convoluted. They are often (necessarily) filled with complexity and nuance that don’t make it easy to decipher how exactly they may affect you and the products you sell.
We know how important it is for you to stay up-to-date with anything that could impact your business. That's why we're here to fill you in on some interesting updates that we're keeping a close eye on. These recent updates cover four main areas: DOT PHMSA International Harmonization (HM-215Q), Vermont HB 67, and Washington SB 5144, and MOCRA. So, let's dive in.
DOT PHMSA International Harmonization (HM-215Q)
Get ready for some positive changes: The Department of Transportation's Pipeline and Hazardous Materials Safety Administration (PHMSA) has proposed a rule (HM-215Q) that will make your life easier. The new rule was proposed in May, and is likely to be finalized by EOY. Here's what you need to know:
- Button cell batteries: Good news. You'll still need to test button cell batteries installed in equipment, but you won't have to worry about sharing the Test Summary (TS) report anymore. It's a small change, but it means less paperwork and more streamlined compliance for you.
- Lithium battery markings: Say goodbye to the phone number requirement on the lithium battery mark. This simplification will make labeling lithium batteries easier and removes confusion from the supply chain.
- PSN and ID8000 updates: There are a few minor updates to the Proper Shipping Name (PSN) and ID8000. These updates will help you properly identify and ship hazardous materials. It's essential to stay informed about these changes to ensure you're on the right track when it comes to shipping regulations.
Vermont HB 67
Vermont has some interesting legislation in the works, and it's something you'll want to pay attention to. The legislation was delivered on May 12th and comes with 2025 implementation dates. Here's the lowdown:
- Funding the HHW program: The new law would require manufacturers and brands to step up and fund the Household Hazardous Waste (HHW) program in Vermont.
- Increased responsibility on the consumer for haz-waste vs. non haz-waste: This change could mean that the distinction between Haz-waste and Non-haz-waste would be as important to consumers, waste management entities, recyclers, and brands as it is to Retailers.
- Waste handling fees and brand responsibility: The legislation allows for waste handling fees, which will be redistributed to brands, and is typically based on their market share. Orphaned products (products without a brand owner) would be collectively covered by participating brands.
- Exemptions and special considerations: The law includes exemptions for certain products like pesticides, cosmetics, drugs, certain paints, and already covered electronics and batteries. Make sure you're aware of these exemptions to avoid any compliance headaches.
Washington SB 5144
Washington has also got some new regulations coming your way. The legislation was signed on May 11th by the governor, with 2027 implementation dates. Here's the scoop:
- Battery stewardship plan: If you are a “producer”of covered batteries or products containing them, you'll need to participate in a state-approved battery stewardship plan. It's all about responsible management and ensuring proper recycling and disposal.
- Who's a producer? The law broadly defines a producer as battery manufacturers, retail brands, third-party brands, licensees of a brand, importers, or anyone selling the product in the state. It's an inclusive, hierarchical definition to ensure accountability throughout the battery supply chain.
- Battery markings and compliance: although coming into force at a later date, “producers” shall supply, and retailers must collect, a certification that the covered batteries have the required "producer" marking along with the battery chemistry. Lawmakers are placing primary responsibility on the producer, but also require due diligence from retailers.
FDA's Modernization of Cosmetics Regulation Act of 2022
Although published at the end of 2022, there’s significant regulatory change coming that impacts the cosmetics industry:
- FDA regulations for fragrance allergen rules: The FDA is mandated to promulgate regulations for allergen rules within 18 months of December 29, 2023. Keep an eye out for these regulations to ensure your products comply with the new requirements.
- Fragrance allergen ingredient disclosure: Once the list of fragrance allergens is finalized, brands and manufacturers must disclose these allergens on the cosmetic product label . This means you may see changes in product labeling and information provided to customers.
- Does label disclosure equal FDA disclosure? While label disclosure is an important part of complying with FDA regulations, producers of cosmetic products must also register with the FDA and submit a Cosmetic Product Listing, which includes “...a list of ingredients in the cosmetic product, including any fragrances, flavors, or colors, with each ingredient identified by the name, as required under section 701.3 of title 21, Code of Federal Regulations (or any successor regulations), or by the common or usual name of the ingredient”. Will this disclosure of information to the FDA be the same information required on the product label? The answer will impact the logistics of information transparency in the supply chain.
Staying informed about regulatory updates doesn't have to be overwhelming. These updates are here to make your life easier. So stay in the loop, adapt your processes as needed, and reach out to our team of experts with questions at any time, and check back next month for more updates.

Demystifying 1,4 Dioxane: What you need to know
Lately, the regulatory spotlight has been shining on one particularly confusing chemical in consumer products: 1,4-dioxane.
Both California and New York have already issued new guidance targeting 1,4 dioxane. These new restrictions will mean that both retailers and suppliers need to pay attention to where the substance may be, and be ready to confirm that it is not in their products at a certain level. So, we’ve put together a quick look at the reasons behind the urgency around 1,4 dioxane and some tips for how to stay ahead of the curve.
1,4 dioxane: What is it? And why does it matter?
1,4-dioxane is a substance that can be created when making detergents, soaps, and creams, and it’s now considered an environmental contaminant and a probable human carcinogen. 1,4-dioxane contamination can occur rather easily – as a byproduct of the manufacturing processes when making these products. It is also intentionally used at higher concentrations as a solvent in industrial manufacturing processes. Studies have also shown that the harmful substance can easily dissolve in water, which means it could be found in unsafe amounts in drinking water.
All of this has, naturally, made consumers and regulatory bodies worried about finding it in things they use and its possible effects on our health. However a risk evaluation published by the US EPA in 2020 found no unreasonable risks to consumers or bystanders from any conditions of use, including eight consumer uses of surface cleaners, laundry/dishwashing detergents, and paint/floor lacquer where 1,4-dioxane is present as a byproduct.
Regulatory changes and how to keep up
While there is still a lot of unknown around the future of 1,4 dioxane, specific new regulations have started to gain traction. The Food and Drug Administration had previously encouraged suppliers to minimize 1,4-dioxane content, but New York has now taken a proactive approach by implementing a restriction on dioxane contamination levels in products. As of December 31, 2022, cleaning and personal care products are limited to 2 parts per million (ppm), while cosmetics are limited to 10 ppm. And the cleaning and personal care limit was set to reduce to 1 ppm by December 31, 2023.
1,4-dioxane has also been getting attention because of the California Cleaning Product Right-To-Know Act of 2017. Under this new regulation, it must be disclosed on a products website as a “nonfunctional constituent” when it's present at or above 10 parts per million (ppm). Since this chemical is also a carcinogen on the California Proposition 65 list, it might be subject to labeling requirements even below this threshold.
There a few simple - but crucial - steps both suppliers and retailers can take to stay ahead of these changes:
- Brush up on which product categories are affected by these bans. You can find product categories that are likely to fall under the ban on the NY State Department of Conservation website.
- Suppliers: Be ready with specific evidence proving the dioxane content for your products is below the allowable threshold. If a product uses a “ethoxylated” ingredient (commonly employed in the production of personal care, household care products) it might contain a regulated amount of 1,4 dioxane. Determine which products you have contain these ingredients, so you can narrow down which items you need to obtain evidence for and make sure you have that on-hand.
- Retailers: Maintain an open-line of communication with suppliers. Your suppliers know their products’ best and have the information you need to prove that the dioxane levels are below allowable thresholds.
The NY Dioxane Ban, along with evolving regulatory guidelines, can be confusing to navigate and leave more questions than answers. Lean on your suppliers, retailers and regulatory partners to help translate and prepare for these new guidelines as effectively as possible.
By staying informed and maintaining close collaboration with your partners, you can successfully navigate these regulations, avoid costly fines or product delays, and provide consumers with safe and transparent choices.
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