About Us
Do better.
SmarterX is the first platform to use computational mathematics to instantly answer complex product questions, using billions of data points.
Our Values
Expertise
We are wizards at our craft. We are dedicated to honing our skills and pushing beyond perceived limits—pioneers who seek excellence.
Curiosity
We are open-minded and have inquiring minds. We want to understand problems and as a team uncover new solutions.
Impact
The more we know, the better we can deliver. We pursue our goals, and we act, putting our expertise into action to deliver results.
Growth
We are evolving and striving to be better today than we were yesterday. We inspire and empower innovation in our peers.
Bad data creates sustainability problems.
In a world with billions of products designed to enrich our lives, we continue to consume without knowing the real impact. We believe this knowledge problem is a bad data problem that creates misinformation and leads to poor decisions.
So we collect, create and connect...
We transform products into computable knowledge so that we can reindex what is best for the world. By turning data into insights, we can take action on what matters and inform better decisions for businesses and consumers alike.
To create a safer and better world.
We believe better data can create a world where the best, most sustainable product is also the least expensive. With the power of data, we can improve sustainability, business operations, and the lives of people everywhere.
Meet The Team
Our Leadership
Jacqueline Claudia
Jacqueline (or as we call her, ‘JC’) joined in 2020 as CRO, tripling the company’s growth. In early 2022, she was appointed CEO. JC is an expert in retail, CPG, strategy, and product innovation.
Charlie Vallely
Charlie cofounded our company. He champions better ways for companies to make, market, and move consumer products. As an innovator, he's committed to solving these problems using machine learning and AI.
Howard Greene
Since 2008, Howard has led financial and operational strategy at multiple early-stage growth companies. His expertise includes technology and data-driven solutions for retail and wholesale.
Nicole Adams-Kraus
Nicole has a wealth of experience in global strategy and talent consultancies including Monitor Company and Heidrick & Struggles. She drove early-stage client account management and operations growth at Wireless Generation (now Amplify).
Tadd Wilson
Tadd has two decades of retail and e-commerce leadership experience. He built and led the sales and go-to-market teams at ShopRunner, and advised tier-1 retail clients on six continents for IBM.
Dave Andre
Dave brings decades of technology and product experience in building and operating scalable data-driven businesses. His resume includes Founder and CEO of Cartera Commerce, SVP of Fraud at TSYS, and Group CTO at Trustly.
A few of our awards and recognitions.
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Careers
We love to collaborate with the best people wherever they live and work. We also have offices in Boulder, Colorado, Los Angeles, California, and Austin, Texas.
SmarterX in the news.
Ready to join the product intelligence revolution?
Intrigued and ready for a chat about registering your products? Or perhaps you're a retailer looking for a platform walk-through? The button below is for you.
