About Us

Know more.
Do better.

SmarterX is the first platform to use computational mathematics to instantly answer complex product questions, using billions of data points.

Our Values

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We are wizards at our craft. We are dedicated to honing our skills and pushing beyond perceived limits—pioneers who seek excellence.

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We are open-minded and have inquiring minds. We want to understand problems and as a team uncover new solutions.

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The more we know, the better we can deliver. We pursue our goals, and we act, putting our expertise into action to deliver results.

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We are evolving and striving to be better today than we were yesterday. We inspire and empower innovation in our peers.

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Bad data creates sustainability problems.

In a world with billions of products designed to enrich our lives, we continue to consume without knowing the real impact. We believe this knowledge problem is a bad data problem that creates misinformation and leads to poor decisions.

So we collect, create and connect...

​​We transform products into computable knowledge so that we can reindex what is best for the world. By turning data into insights, we can take action on what matters and inform better decisions for businesses and consumers alike.

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To create a safer and better world.

We believe better data can create a world where the best, most sustainable product is also the least expensive. With the power of data, we can improve sustainability, business operations, and the lives of people everywhere.

Meet The Team

Our Leadership

Jacqueline Claudia

Jacqueline Claudia

Chief Executive Officer

Jacqueline (or as we call her, ‘JC’) joined in 2020 as CRO, tripling the company’s growth. In early 2022, she was appointed CEO. JC is an expert in retail, CPG, strategy, and product innovation.

Charlie Vallely

Charlie Vallely

Co-Founder & Chief Innovation Officer

Charlie cofounded our company. He champions better ways for companies to make, market, and move consumer products. As an innovator, he's committed to solving these problems using machine learning and AI.

Nicole Adams-Kraus

Nicole Adams-Kraus

Chief Talent Officer

Nicole has a wealth of experience in global strategy and talent consultancies including Monitor Company and Heidrick & Struggles. She drove early-stage client account management and operations growth at Wireless Generation (now Amplify).

Tadd Wilson

Tadd Wilson

Chief Commercial Officer

Tadd has two decades of retail and e-commerce leadership experience. He built and led the sales and go-to-market teams at ShopRunner, and advised tier-1 retail clients on six continents for IBM.

A few of our awards and recognitions.


Want to join our team and change the world of retail? 

We love to collaborate with the best people wherever they live and work. We also have offices in Boulder, Colorado, Los Angeles, California, and Austin, Texas.


Want to join a growing and dynamic team?

We have offices in Boulder, LA and Austin and a distributed team across the country. We love to collaborate and work with the best people wherever they are.

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Ready to join the product intelligence revolution?

Intrigued and ready for a chat about registering your products? Or perhaps you're a retailer looking for a platform walk-through? The button below is for you.

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