Better data and classifications.
Smarter retail.
We connect product data to a complex regulatory landscape, empowering intelligent and sustainable decision making for retailers and brands.
Harnessing data to supercharge retail.
Compliance & Waste
Reduce costs, save time, and increase compliance with our powerful computation, machine learning, and automation.
Logistics & Fulfillment
Tap into new supply chain opportunities and efficiencies revealed by better data and shipping classifications.
Sustainability
Crush your sustainability goals with clear-cut decisions for waste diversion, recycling, and donations driven by your own data.
Category Management
Get products to shelf faster, build better assortments, and offer consumers greater choice thanks to new clarity in your data.
What We Do
Data powers you.
Compliance. Operations. Sustainability. There’s a lot to think about and a lot at stake for retailers and brands. We connect the dots between consumer products, head-scratching regulations, and environmental impact so you can sell with confidence.


Product Registration
The magic starts with brands registering their products in the SmarterX platform. We’ll need just a few bits of information including a UPC, an SDS, and publicly-available ingredients.

Product Analysis
Applying computational chemistry and machine learning models, we cross-reference your products' ingredients against 7,000+ regulations, retail business rules, and sustainability best practices. Fun fact: we can run up to 2 million chemical simulations on a product!

Data Activation
The result? Actionable insights grounded in real-world context. Access your product analyses via our Product Intelligence PlatformTM, secure data services, and suite of APIs. With crystal-clear data, product classifications, and business insights, retail decision making just got a whole lot smarter.

Our Company
Our innovation is helping change outdated safety regulations and solving over-classification—and people have noticed. We were named one of Fast Company's “Ten Most Innovative Companies” in Data Science and won the “World Changing Ideas” award in AI and Data for our work eliminating animal cruelty in product testing using computational analysis.

Smarter Solutions
Leading retailers and consumer brands representing over $200 billion in commerce trust SmarterX for better classifications, new efficiencies, and trailblazing data insights. What can better data do for you?
For Retailers
Comply with the latest environmental and safety regulations, make better operational decisions, and build a more sustainable world.
- Improve compliance, reduce cost, automate decisions
- Grow and scale back-of-store waste diversion
- Uncover new opportunities to grow ecommerce
- Verify ingredient claims, expand consumer choice
For Brands and Suppliers
Make your products available to consumers safely and efficiently with quick and accurate transportation, storage, and waste classifications.
- A fast and easy product registration process
- Accurate classifications for your supply chain
- Validate your badging claims for retailers
- Stay up-to-date with federal, state & local regulations
For Developers
Develop a smarter, more automated retail ecosystem with APIs and integrations that transform your supply chain.
- Maximize waste diversion and reduction with new APIs
- Drive smarter supply chain decisions with better data
- Build and integrate seamless automations for efficient operations
Trusted by some of the world's largest companies.
Our Impact
We're bringing together compliance, commerce, and caring for our planet. When we are able to understand the physical and chemical implications of the products we use today, we can fundamentally build a better tomorrow.